A Look At Pizza Hut’s “Struggle Bus” & Its Appearances With The 2022 NCAA Final Four & An Upcoming “U Up?” Podcast

Whether it is the heart-crushing disappointment of watching your team lose in the final moments of a big game, burn-out from late-night study hours, life in general and/or feeling the physical exhaustion from going out the night before, Pizza Hut is here to help when you feel like you are “on the struggle bus” — a term popularized by Gen Z and Millennials to humorously refer to dealing with frustrating tasks and challenges in their life at the moment — by delivering a respite in the form of an actual bus.

This spring, “the struggle bus” helmed by Pizza Hut will begin a month-long tour. Debuting at the NCAA Men’s Basketball Final Four in New Orleans this Saturday, April 2, 2022, it aims to give fans a spot to refuel, take a time out from cheering on their teams and partying in the Big Easy. As with other tour stops, before it skips town on Sunday, April 3rd, the bus will offer lounge areas, beds for power napping, soothing videos, interactive selfie experiences, and of course, plenty of Pizza Hut pizza.

After New Orleans, the bus will pull up to Athens, Georgia on Thursday, April 28th to meet up with local college students in the throes of cramming for upcoming exams. Those in need of a study break will have the opportunity to chill out on the bus, eat pizza and hang with Betches co-founder Jordana Abraham and comedian Jared Freid, co-hosts of the hit modern dating podcast U UP?. Abraham and Freid will record a special episode of the podcast on the 28th from the bus, as dedicated to the struggles of dating; during the recording, listeners can call the U UP? “HUT-line” to share their stories for the chance to be featured on the episode with the show’s hosts weighing in.

Commented Lindsay Morgan, Chief Marketing Officer, Pizza Hut: “Since Pizza Hut has always been a favorite comfort food, we jumped at the opportunity to bring this trending sentiment to life. This bus caters to those ‘on their own struggle bus’ and we are thrilled to partner with the hilarious Betches “U UP?” podcast hosts to help consumers find humor in everyday struggles while providing a break from it all, and of course delicious pizzas.” Social media users can follow the bus via @pizzahut on Instagram, Twitter and TikTok and the overall social media hashtag #PizzaHutStruggleBus.

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Tags: Betches, Final Four, Georgia, Jared Freid, Jordana Abraham, NCAA, New Orleans, Pizza Hut, U Up?

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."