LB Jewelry on the Journey to Becoming the No.1 Jeweller

Gone are the days when people would walk into a store and pick up a shining piece from the display. Instead, we have a generation of jewelry connoisseurs who want exclusive pieces to be customized to reflect their style and personality. LB Jewellers is a notable brand in this space that prides itself in its unique craftsmanship of customized jewelry pieces, premium watches, and more. Lamar Berko, the 29-year-old jeweler, is the artist and brain behind the incredible success of LB Jewellers. Given his passionate leadership and impeccable skills, LB Jeweller has grown to become the Number one Jewelry brand.

Burna Boy x LB

Lamar Berko is a successful entrepreneur of half Ghanaian/Jamaican descent who grew up in South West London. Since childhood, Lamar has been passionate about luxury items like watches, jewelry, and accessories. So when his uncle handed him a high-value watch to sell, Lamar knew this was the turning point in his life. He not only sold it but made a profit from the sale, which was unexpected for a boy of his age. His uncle quickly realized his skills and handed Lamar more watches to sell.

While selling watches, Lamar developed a fascination for high-value accessories, which eventually culminated in his love for jewelry. In 2013, this love was finally pruned into a business- LB Jewellers. However, Lamar found it difficult to penetrate the jewelry market as a newbie in an industry keen on standards and craftsmanship. He was only 19 then, and as a result, people undermined his expertise in the jewelry business. He noticed that customers tend to patronize renowned people in this space. However, Lamar was not deterred by this setback; he persisted until he succeeded.

Throughout his career as a jeweler, Lamar ensured that LB Jewellers offers quality services that transcend the average standards people are accustomed to. This has helped him propel LB Jewellers to an international level where Lamar is no longer recognized as a jeweler but as a brand. Lamar has created exclusive pieces for celebrities like Floyd Mayweather, Wizkid, Andy Cole, Beenie Man, Russ Millions, David Beckham, Digga D, and Callum Hudson-Odoi, to name a few. However, Lamar keeps an open mind when it comes to clientele. He is open to designing for anyone with a unique taste and preference for jewelry. Lamar believes that successful people want to invest their money in purchasing quality merchandise, and this is where LB Jewellers stands out.

Today LB Jewellers is a brand earning over 500,000 views a day on Snapchat. Besides having a solid customer base in the U.K, Lamar has successfully expanded his business in Africa also. He is the first London-based jeweler to deliver his products to Ghana and Nigeria. Lamar is aware of the growing clientele of LB Jewellers in Africa, and he remains committed to serving them with quality merchandise.

Besides scaling up his business, Lamar also gives back to his community. He has generated employment opportunities in Ghana, Nigeria, and South Africa through LB Jewellers and also inspired young entrepreneurs in this space to keep putting in the work. Lamar is also the main sponsor and supporter of Ghana’s Greengen FC. His goal is to bring more fresh talents to the sports and entrepreneurial world and support them in fulfilling their dreams.

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.