Music Lounge Max Gertler and Ben Beal - Ultimatum - art

Published on August 25th, 2023 | by Dr. Jerry Doby

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Ultimatum: A Sonic Fusion by Max Gertler & Ben Beal

In the ever-evolving soundscape of modern Hip Hop, where regional flavors entwine and lyrical narratives collide, a new anthem emerges from the concrete jungles. “Ultimatum” is the electrifying brainchild of Max Gertler, the seasoned lyricist from the heart of Brooklyn’s rap renaissance, and the enigmatic lofi wordsmith, Ben Beal, hailed for his introspective flows that resonate like a midnight train’s lullaby.

Ultimatum, ultimatum, ultimatum

Gertler’s razor-sharp verses, a signature trait that followers recognize from his days with the Delivery Boys, carve a lyrical roadmap across the metropolis. The son of the street, he wields his pen with finesse, penning rhymes that stick like street art and resonate with the city’s pulse. From the iconic “Magic” collaboration with Y2K to “Gucci Jacuzzi” with Riff Raff, Gertler’s musical journey embodies audacious creativity and an affinity for pushing the boundaries.

Beal, a lofi rap sentinel in his own right, brings his soul-baring verses to the mix, interlacing the track with his contemplative perspective. His 800K Spotify devotees are no strangers to the raw, introspective tales he unfurls with every bar. “Ultimatum ultimatum ultimatum, I get paid a band a word, but I don’t really wanna say ’em,” his verses dance, casting shadows and sparking curiosity.

🎶 In the city that never sleeps, 🎶
🎶 A transcontinental promise, 🎶
🎶 Eastside grit meets Westside dreams, 🎶
🎶 In beats and bars that set the scene. 🎶

This is a transcontinental exchange, where the New York streets lock arms with the allure of Los Angeles, a tale woven in the sonic tapestry of “Ultimatum.” The hard-hitting, boom-bap rhythm serves as the backbone, allowing both artists to unapologetically chronicle their respective worlds, sketching a lyrical map from the bustling boroughs to the palm-lined boulevards.

Max Gertler and Ben Beal - Ultimatum - art

Max Gertler, the 26-year-old maestro of melodies, stands at the crossroads of innovation. A veteran of the game, his solo discography dates back to 2016, an intricate mosaic of experimentation that constantly reshapes the genre’s contours. From infectious hooks to thought-provoking verses, Gertler’s artistry thrives in unpredictability.

🎵 Brooklyn’s heartbeat in his lines, 🎵
🎵 A sonic architect, 🎵
🎵 Crafting dreams through rhythms, 🎵
🎵 Max Gertler’s spirit takes flight. 🎵

East meets West, the metaphor etched in their verses, an ultimatum of artistic convergence. Max Gertler and Ben Beal take you on a lyrical journey that transcends city limits, crafting a harmonious blend of stories that captures the heartbeat of two iconic locales. In this audacious experiment, the streets of New York serenade the boulevards of Los Angeles, and the world stops to listen.

🎶 Ultimatum, ultimatum, ultimatum, 🎶
🎶 The rap manifesto is now unveiled, 🎶
🎶 From Eastside anthems to Westside tales, 🎶
🎶 Gertler and Beal, a saga detailed. 🎶


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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