Published on June 19th, 2017 | by Landon Buford
0Chance The Rapper Takes Song Requests In New Twitter Ad Campaign
Photo Credit – Chance The Rapper and Twitter
In the advertisement, the hip-hop artist sends out a tweet asking his fans for song requests. The responses change from fans tweeting, “Just do ‘No problems’ on repeat” to David Crosby posting, “How about any songs with real instruments?” The campaign includes TV ads that will prevail in the next few weeks.
Any requests? Real instruments? No problem.
With @chancetherapper and Twitter, music is happening. #SeeEverySide pic.twitter.com/1MF5NtIFan
— Twitter (@Twitter) June 19, 2017
“Chance’s authentic use of Twitter is powerful as is his fandom and the conversation that surrounds him,” Leslie Berland, Twitter’s CMO “We spotlight the voices of fans, press, influencers, and artists—every side of the conversation—at the speed of Twitter.”
#SeeEverySide is the latest part of Twitter’s mission to brand itself while growing the platform’s users and advertiser base.The campaign also highlights the platform’s role beyond news into music and amusement.
“Our identity and role in the world today is more relevant than it’s ever been and we wanted to go a step further,” Berland added. “We asked our most passionate customers what they love most about Twitter, what makes Twitter special for them. What they said was powerful: Twitter lets me see what’s happening from every point of view, all perspectives, every side. Whether it be music, sports, news or entertainment, being able to see every side of a topic, makes Twitter unlike any other platform or service in the world.”
Tweet— Twitter (@Twitter) June 19, 2017