Published on January 30th, 2016 | by Daja Marie


Fall In Love With G-SHOCK For Valentines Day

Casio G-SHOCK celebrates Valentine’s Day with a pair of timepieces in a new bold red, black and white color-way.

The GA110RD-4A features a red case, black band and white accented dial while the GA201RD-4A, showcases fully saturated resin in the bright red color with a high contrast black face with black IP stainless steel bezel.

A perfect gift idea for the G-SHOCK lover and collector, both models showcase the toughness and durability that G-SHOCK is recognized for, while offering a color-way that has found itself at the forefront of street fashion trends.

Both timepieces offer G-SHOCK’s legendary toughness including unparalleled Shock Resistance, 200M Water Resistance and Magnetic Resistance. Standout functionality comes in the form of an Auto LED Light, World Time (29TZ / 48 Cities +UTC), 4 Daily Alarms & 1 Snooze, 1/1000th Sec. Stopwatch (100Hr), Speed Indicator (Max1998Unit /H), Countdown Timer (24Hr), 12/24 Hr. Formats and a Mute Function. The GA110RD-4A offers a case size of 51.2mm while the GA201RD-4A is just slightly larger at 52.5mm.

The G-SHOCK Red Color Theme will be available in time for Valentines Day, February 2016 at the G-SHOCK NYC Soho store, select Macy’s and fashion boutiques, and range in price from $130.00 USD to $150.00 USD. The G-SHOCK GA110RD-4A will retail for $130.00 USD and the GA201RD-4A for $150.00 USD.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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Fashion Editor @TheHypeMagazine

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