Published on October 16th, 2019 | by Jerry Doby0
Virgin Galactic Partners with Under Armour to Unveil the World’s First Exclusive Spacewear System for Private Astronauts
In January 2019, Virgin Galactic Founder Sir Richard Branson and Under Armour CEO and Founder Kevin Plank announced a collaboration which saw Under Armour become Virgin Galactic’s Technical Spacewear Partner. Today, the companies unveiled the collaboratively designed spacewear system for Virgin Galactic astronauts comprising of a base layer, spacesuit, footwear, training suit and Limited Edition astronaut jacket. It is the first such collection ever created specifically for private astronauts.
The design of astronaut apparel is a unique combination of the requirement for comfort and utility matched by the ultimate focus on customer experience. Every element of the Virgin Galactic customer journey is designed to enrich the profound and transformative qualities of the human spaceflight experience. For Virgin Galactic Future Astronauts, that life-changing, personal experience is eagerly anticipated and the newly unveiled spacewear has been specifically designed to support it.
The unveil event in New York showcased the spacewear system on a zero gravity, vertical catwalk, led by Sir Richard Branson in the spacesuit he will wear on Virgin Galactic’s inaugural commercial spaceflight.