renforshort On Her New Video For “nostalgic (luvsick),” The Influence Of “Scott Pilgrim,” Goals & More
18-year-old Toronto singer-songwriter renforshort‘s edgy, unfiltered alt-pop quickly caught the attention of both music fans and the music industry. After her 2 self-released singles racked up over 7 million streams and she was named both an “Apple Music Artist Of The Week” and a “Soundcloud Artist To Watch,” renforshort signed with Geffen/Universal (the label which signed Weezer, Nirvana and Beck in the early 1990s) and released her debut EP teenage angst, which has been streamed over 6.8 million times (and counting) in Canada alone.
Blending her love of 1990s rock bands — including the Red Hot Chili Peppers and the aforementioned Weezer and Nirvana — with the reflective songwriting style of folk legends her father introduced her to, like Bob Dylan and Joni Mitchell, renforshort has crafted a signature sound of angsty, relatable alt-pop that has earned her critical acclaim from Rolling Stone, TIME Magazine, Billboard, NYLON, Paper Magazine, Wonderland, ELLE Canada and the Toronto Star alike. This past spring, ren collaborated with Linkin Park’s Mike Shinoda for the remix of her song “i drive me mad,” which preceded the release of her popular single “fuck, i luv my friends” and the newly-released video for “nostalgic (luvsick)”; fans of the film Scott Pilgrim Vs. The World really ought to dig that “nostalgic (luvsick)” video.
On September 14, 2020, I had the pleasure of interviewing renforshort via Zoom, as embedded below. More on the fun, ahead-of-her-years performer can be found online by visiting www.renforshort.com, www.instagram.com/renforshort, www.facebook.com/renforshortmusic, www.twitter.com/renforshort, www.facebook.com/UniversalMusicGroup and/or www.youtube.com/channel/UClsF16g9stu4bALw0otrjrw.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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