Hype Style/Beauty

Published on February 16th, 2021 | by Dr. Jerry Doby

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HUF Partners With Iconic New York City Artist Eric Haze on Exclusive Capsule Collection

For its premiere artist collaboration for 2021, HUF taps iconic New York City artist and longtime friend of the brand, Eric Haze.

Making his debut on the streets of NYC writing the name ‘HAZE’ in the early 70’s, Eric Haze quickly gained notoriety for his trademark letter forms and unique handstyle. His distinct and inimitable style paved the way for HAZE to open his own design studio in 1986, becoming one of the first graffiti artists to authentically capture street and hip-hop culture through graphic design.

The HUF x HAZE capsule features the artist’s signature letterforms on a range of hoodies, tees, headwear and a skate deck, utilizing different techniques including embroideries, flocking, screen prints and all-over patterns.

The highlight of the capsule includes a very special tribute to the late Joshua Prince – aka Dust La Rock – a NYC-based artist, past HUF designer, and co-founder of Fool’s Gold Records, who passed away in 2015. The Dust La Rock jacket draws inspiration from an insulated flight jacket in HAZE’s personal archive and is limited to just 100 pieces worldwide.

This HUF x HAZE capsule collection is scheduled to release this Thursday, February 18th, at HUF flagship stores and at www.hufworldwide.com.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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