Hybe Revolutionizes Gamified Shopping with Mystery Boxes

Gamified shopping is a new form of shopping that incorporates interactive gaming elements into the core experience. It adds new layers to the standard shopping process, allowing shoppers to pursue accomplishments, unlock rewards and compete with each other. Many retail stores, especially online shopping platforms, are exploring gamification as a new way to enhance customer interest and engagement. Gamified shopping is an industry innovation that could have lasting impressions. It means that customers can enjoy dynamic experiences that are more meaningful and personal than what they experience when shopping via traditional retail channels.

Among the many businesses that are capitalizing on gamified shopping is Hybe, a leading mystery box company that sources luxury fashion, footwear and tech fromtrusted third-party suppliers. Hybe utilizes gamified and social shopping to transform customer experiences. A prime example of gamified shopping, mystery boxes offer customers a more dynamic way to shop than simply choosing an item, adding it to your cart and paying for it. When shoppers buy a mystery box on Hybe, they can obtain any of the several items inside. They can also choose which items to have delivered, and which items to exchange for credit.

Gamified shopping could be the future of how people shop online. Young people in particular are always looking for new experiences, while the Covid-19 pandemic has already radically altered consumer habits. Now shoppers are turning to online
destinations for new ways to shop, and the process is no longer limited to just buying products. It’s about the entire experience, from start to finish. This is how Hybe was envisioned: a shopping destination that gives shoppers more than traditional retail.

Mystery boxes are among the instances of gamified shopping that have gained significant ground in today’s market. Hybe’s mystery boxes offer several unique incentives to shoppers, including access to a huge range of luxury fashion, footwear and tech products for a low fixed price. Also available is an instant item-exchange program that allows shoppers to receive credit for unwanted products. The result is a far more dynamic, interactive shopping experience than other retail destinations allow.

The biggest advantage of mystery boxes is simply how they work: they engage customers who are looking to shop for something new, without knowing exactly what they want. Hybe’s mystery boxes can be filtered by brand or product category, which means shoppers can narrow down their search, while still maintaining the mystery element of their purchase. This is an interactive process that gets shoppers talking, excited and showing off their new products.

By incorporating gamified elements into the core shopping experience, Hybe aims to expand its market reach. Over one million shoppers have already chosen Hybe, and over six million mystery boxes have been opened; these figures are expected to double by 2022. Hybe is building a platform for the future through its innovative shopping model, with mystery boxes at the center of the experience. Additional gamified elements have been incorporated into Hybe, such as dynamic leaderboard contests, loyalty challenges and rewards, and integrated social and community features.

Backed by these innovations, Hybe is poised to remain a market leader in the mystery box sector, by bringing a “shopping mall” experience to shoppers in the comfort of their own homes. Hybe offers luxury goods at groundbreaking low prices, while providing shoppers with a safe and trusted platform to shop, share and compete.

A free mystery box is available to all new Hybe members when they sign up. Learn more by visiting the Hybe website. You can also follow Hybe on Instagram and Twitter, or connect with them on Facebook.

SHARE ON FACEBOOK SHARE ON TWITTER

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.