Celebrity Tattoo Artist JonBoy On Working With PATRÓN Tequila, New York, Favorite Music & More

Last February, celebrity tattoo artist JonBoy collaborated with PATRÓN Tequila to celebrate National Margarita Day with a unique collection of PATRÓN and margarita-inspired designs curated by JonBoy himself, which appeared via PATRÓN Virtual Gift Wrapper. JonBoy’s collaboration with PATRÓN continues into May 2021 with the launch of the PATRÓN x JonBoy Margarita Collection Kit. In turn, JonBoy and PATRÓN are making it easy to celebrate Cinco De Mayo your way, wherever you are.

The aforementioned PATRÓN x JonBoy Margarita Collection Kit was made in collaboration with Cocktail Courier and includes all the ingredients one ought to need to create the Fresh Ink Smoked Margarita, which is an innovative twist on the classic margarita: PATRÓN Silver, fresh lime juice, pineapple juice, agave nectar, a pinch of smoked paprika, smoked sea salt for the rim, plus a lime for garnish. The kit also comes with accessories, including stainless steel straws and coasters adorned with JonBoy’s exclusive designs. Additionally, each kit ordered offers a selection of 8 JonBoy designs to customize a cocktail topper, providing a truly unique experience.

PATRÓN collaborations aside, JonBoy — also known as Jonathan Valena — specializes in merging art and fashion, with his delicate, minimalist tattoos. Tattooing for over 20 years, JonBoy got his start in the traditional shops of the mid-west after leaving seminary college to pursue the marriage of tattooing and faith. JonBoy eventually took his career to New York City to bring fine line tattooing into the mainstream. As the pioneer of the “tiny tattoo” movement, JonBoy’s client list includes celebrities like G-Eazy, Travis Scott, Hailey Baldwin, Post Malone, Kendall and Kylie Jenner, and Justin Bieber.

On May 2, 2021, I had the pleasure of speaking of speaking with JonBoy via Zoom, as embedded below. We not only spoke about his work with PATRÓN, but also his early days in tattooing, becoming a “celebrity tattoo artist,” New York, future plans and more. More on JonBoy is here, here and here.

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Tags: Cocktail Courier, Hailee Bieber, Jonathan Valena, JonBoy, Moxy Times Square, Neck Tattoos, New York, Patron

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."