A Look At A$AP Ferg’s Collaboration With Snapple
Hailing from New York City’s Harlem neighborhood, rapper A$AP Ferg launched his debut album Trap Lord in 2013, as featuring Platinum single “Work” and Gold single “Shabba Ranks.” Last year, A$AP Ferg continued to keep the big hits coming, including the smash “Move Ya Hips” featuring Nicki Minaj and MadeinTYO. “Move Ya Hips” not only hit #1 on Billboard’s R&B/Hip-Hop Digital Sales Chart, but has scored close to 100 million streams worldwide. Music aside, Ferg continues to reach new heights with his collaborations that include Redline bikes, Adidas, Hennessy and Tiffany & Co.
A$AP Ferg’s latest collaboration is with beloved beverage brand Snapple. Continuing to work with his creative partner Shomi Patwary, Ferg has produced and directed a documentary honoring New York City bodegas, just like the Red Apple Deli he grew up with in Harlem, titled A Snapple Corner Story. The 10-minute film explores the impact bodegas and their owners have on local culture and among those sharing related stories — beyond Ferg — are Bodega Bamz, Steve Rodriguez and Dapper Dan.
On July 27, 2021, select media attendees were invited to attend an event hosted by A$AP Ferg and Snapple at The Little Shop near New York’s South Street Seaport. Guests received a first look at the new collaborative merch line between A$AP Ferg and Snapple that would drop the following day, alongside A Snapple Corner Story. All merch sales will benefit The Bodega and Small Business Group, an organization that is supporting small businesses in the (still on-going) wake of COVID-19.
More about A$AP Ferg, Snapple, the A Snapple Corner Story film — as embedded below — and the A$AP Ferg x Snapple merch collaboration can be found by visiting www.asnapplecornerstory.com.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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