Biz/Tech/NFTs

Published on July 14th, 2021 | by Jameelah "Just Jay" Wilkerson

0

The First Global NFT Market Place for Artists, Labels and Fans Has Been Launched

The NFT Records has signed a partnership agreement with A-trust, a division of one of the world`s largest entertainment conglomerate Avex. The NFT Records is set to launch this month to provide labels, artists and consumers with next generation experiences in music, arts and entertainment.

“Although there are very high expectations from artists and labels to The NFT Records and the NFT market itself, there are scattered differences in the speed with which they respond to new markets and changes. We believe our mission is not only to provide them with the best NFT marketplace environment in the world, but also to give them the right advice and build data-driven strategies together to expand their potentialWe also want to work with creative, industry-leading media outlets globally to develop the market. For example, we think it would be very exciting for artists and consumers if we could work with the global magazine network to find great artists and labels and sell their work as NFT to the world through our marketplace”, shares Hidenori “HIDE” Kamina, the CEO of The NFT Records.

Most of us have come across the intriguing, and revolutionary acronym ‘NFT’ by now. When a little-known digital artist who goes by the name of Beeple, sold his art work for an astonishing $69.3 million, we were all mesmerized by this new thing that have become known as non-fungible tokens.
With the use of blockchain technology, a way for creators to ensure that their digital works remain one-of-a-kind items. The craze also caught the attention of many celebrities, artists and influencers including snoop dog, Lindsey Rohan and many more, who use their profiles to mint their own NFTs and sell them to the highest bidder.

Shinpei Yamamoto from Avex technologies, one of the largest Entertainment company in the industry adds to the comment regarding the future of entertainment and how the companies’ relationship with The NFT Records contributes to the market place

This NFT space is not just a market for selling digital products, but is closely relates to the aspect of connecting people in the virtual world and the community beyond. I believe that it would bring about a big change in the way fans and artists who support the music industry today. I think The NFT Records will develop its business in unknown areas that no one has challenged yet, but I think that new ways of enjoying entertainment will be proposed after clearing various risks, issues and problems. I think it will lead to a major transformation that becomes the back bone of the entire music industry.

The people from the music world doing best with NFTs so far have pre-existing ties to the fervent crypto community. But many others have been testing out the format. Last year, Deadmau5 started selling NFTs for virtual stickers. Other mainstream figures such as Kings of Leon, Linkin Park’s Mike Shinoda, and Shawn Mendes have also climbed on board, Although many of the involvement of the NFT’s are recorded in United States and Europe region, A-pac is now showing a growing contribution to the global market.
A country like Japan for one has been further ahead when it comes to the involvement in the NFT space almost recording as same level of interest shown as the US region.
It is no brainer global NFT market place like The NFT Records has been launched from the region.

“Personally I would like to see collectable coming out for renown artists like X-Japan.
When it comes to the economic aspect. In a world where online landscape is progressing, people are evolving to establish quality experiences within the virtual world so that not only we can duplicate similar quality of experiences that we expect from offline landscape, but also so we can further enrich our daily lives.” Says Yoshikazu Ito Marketing Economist researching the field of business economics in the A-pac and other region.

It was around 2006 when start ups introduced their online base projects attracting investments. Now that the new land scape of tech and arts has emerged, the look into how startups navigating the field combined with cultural influences may show the bigger picture into the direction NFT space is heading towards.

“I recently bought NFT art on a marketplace called OpenSea, and it inspired me to think of a new form of search engine that utilizes this hyped blockchain system. Says Tsubasa Kato currently running “Grow My Search”, a startup project that provides users with their personal search engine that “grows”with the users. “The project is to make a personal search engine that can start crawlers from whatever words you like by first querying other search engines and increase the search index to your liking.”
Having a back ground in participating in a Program for cybersecurity in MIT in 2013, Tsubasa Kato and his project “Grow My Search”is working to establish its NFT input for enhancing user experience.

For labels and artists jumping in to the digital space, this evolution in technology could end up being a way for them to earn a decent standard of living.
As mentioned earlier, they also facilitate direct, more intimate relationships between artists and their supporters. As a relatively new marketplace, there will undoubtedly be an evolving process of price discovery during the coming months. As with all things crypto and token-related, how the space matures and becomes more legitimate will be interesting key metrics to observe.



About the Author

Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay


Comments are closed.

Back to Top ↑