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Published on September 15th, 2021 | by Darren Paltrowitz


Chef Rick Bayless On His New Restaurant In New York, This Year’s New York City Wine & Food Festival, Future Plans & More

The Food Network & Cooking Channel New York City Wine & Food Festival, or NYCWFF for short — as presented by Capital One — is a star-studded 4-day event showcasing the talents of the world’s most renowned chefs, wine and spirit producers, culinary personalities, lifestyle experts and America’s most beloved television chefs. Great food from top talent aside, the festival raises critical funds to nourish vulnerable New Yorkers affected by severe illness and food poverty via God’s Love We Deliver and Food Bank For New York City. 50,000+ foodies are expected to experience this year’s NYCWFF.

Chef Rick Bayless is widely-billed as the king of Mexican cuisine, and he is scheduled to present a NYCWFF Master Class on October 16, 2021. A Top Chef master and creator of the highly rated Emmy-nominated television series Mexico: One Plate At A Time, Bayless aims to teach attendees — all of whom will receive a copy of Bayless’ latest cookbook Authentic Mexican as part of their entry fee — how to prepare dishes inspired by his signature Tex-Mex style, which is known to be full of modern twists.

NYCWFF aside, earlier this year Chef Rick Bayless announced plans to expand his Tortazo restaurant to New York City, naming Sam Lipp president of the concept. A fast-casual brand focused on tortas — a type of sandwich served on flat telera rolls that are popular in Mexico — the first Tortazo opened in January in Willis Tower in Chicago. Tortazo notably has investment from Jollibee Foods Corp., which also owns part of Bayless’ Tortas Fronteras concept at Chicago’s O’Hare International Airport. Tortazo is not Bayless’ only successful brand as his Frontera Grill won the James Beard Award for Outstanding Restaurant in 2007; Bayless has 7 James Beard Awards to his credit, as of this article’s writing.

On September 15, 2021, I had the pleasure of speaking with Chef Rick Bayless via Zoom, as embedded below. Beyond NYCWFF and Tortazo, we spoke about his early days as a chef, mistakes to avoid making when preparing Mexican cuisine, and other future plans of his. More information on Bayless, his books, his restaurants and his various appearances can be found by clicking here, here and here, while tickets for next month’s NYCWFF Master Class in Manhattan can be purchased here.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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