IV4 Drops Eclectic New Project ‘Get Rich & Cry Trying’
In an amazing first offering, Los Angeles-based alternative singer, songwriter, and model IV4 just dropped her debut mixtape, Get Rich & Cry Trying on The Wasted Youth/Warner Records. A versatile set of songs that explores the trials and triumphs of a young lover and creator, IV4’s latest offering is a shimmering reflection of the artist herself.
IV4 (Photo Credit Dametreus Ward)
The focus track “Can’t Find Love in L.A,” finds IV4 aching for intimacy over glossy pop&B that sounds like a summer soundtrack. In the cinematic video directed by Austin McCraken which goes live later tonight, she references “Kill Bill” and slays any man who gets in her way. Her songs pack plenty of attitude with a side of sass, but IV4 feels like “Bloom,” embodies her emotional state. “Bloom speaks to who I am as a new artist, a creative and how I feel about dropping my first project,” IV says. “‘Bloom’ is an ode to ‘ Get Rich and Cry Trying.”
IV4 shifts gears with ease, from intentionally cold-hearted flexes dressed up as sensual R&B to introspective forays into her emotional depth set to bouncing drums and bass. Throughout, there’s the push and pull of independence and infatuation. Previous tease “Only Fans” breathes and swirls with ambient desire. And lest we forget, there’s “Stroke,” where IV4 plays off of the honeyed vocals of Chicago R&B star Jeremih, emoting over a blown out beat and intoxicating melody.
Get Rich and Cry Trying is IV4’s latest project since signing to Warner Records. Over the course of 2021, she strategically dropped visionary singles from this new mixtape—each one demonstrating a new side to her sound. Previously released singles “Work 2 Hard,” and the dreamy R&B explored on “Swimming,” featuring Trippie Redd. IV4 was discovered in 2018 after posting her first song, “Because of Me,” produced by Smash David and SkipOnDaBeat, on social media and earning tens of thousands of views. With projects like Get Rich And Cry Trying, IV4 proves that she’s set on continuing to evolve, packing every release full of her thoughtful emotions, unmistakable sense of cool, and unforgettable imagery.
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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