Joel McHale & Chef Esther Choi On Working With Q Mixers & More
Q Mixers is believed to by many to make the world’s best carbonated mixers. This starts with the highest quality ingredients — no high fructose corn syrup or artificial preservatives. In turn, its flavors are proudly served by thousands of America’s best bars and restaurants including the Four Seasons and P.F. Chang’s, and are carried by major retailers in the U.S., including Target, Albertsons, Kroger, Walmart, Whole Foods and Amazon. Q Mixers are available in 11 flavors, including Spectacular Tonic, Ginger Beer, Sparkling Grapefruit and the newest Hibiscus Ginger Beer. Per Jordan Silbert, Founder & CEO of Q Mixers: “I founded Q Mixers with a simple purpose: to make superior mixers so that my favorite drinks could be even better. As we look ahead to the summer when people will start getting together again, Q Mixers will help bring the joy back to Happy Hour. Our spectacular mixers will easily make everyone’s favorite drinks even better and Joel will make sure people remember how to do Happy Hour properly — starting with easy, great drinks but also focusing on important lessons such as wearing pants and telling new jokes that you haven’t been telling for the last year.”
Last week, actor, comedian and television host Joel McHale joined the brand as the category’s Chief Happy Hour Officer for a virtual event. As Q Mixers’ first (and returning) celebrity partner, McHale’s official responsibilities included showing how great Happy Hour can be when we make great drinks and laugh with friends and colleagues in person again. As a self-avowed foodie and drinker, who already stocked Q Mixers at his home, joining Q Mixers was a no-brainer for McHale. Per McHale in a prepared statement before this event: “I had Q Mixers in my house even before we worked together — crappy mixers ruin a great drink… I used to spend all this time selecting the perfect spirit for my drink, only to ruin it with a bad mixer. With Q Mixers, I can easily make my drinks a billion times better because they are made with only the best ingredients, have less sugar, and more carbonation.”
On May 25, 2022, I had the pleasure of speaking with Joel McHale and his co-host, restauranteur/chef Esther Choi, via Zoom; video of that is below. More on Q Mixers can be found here, here and here.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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