A Look At White Claw’s Event At New York City’s The Little Shop For The New REFRESHR Lemonade
White Claw Hard Seltzer is reportedly America’s #1 hard seltzer these days. Crafted using its proprietary BrewPure process, White Claw is gluten-free with 100 calories and 5% alcohol, per 12 oz. can. In 2021, White Claw contributed over $2 billion to the hard seltzer category — supposedly more than the next 2 ranked brands in the category — and is now available in 11 international markets.
On July 14, 2022, White Claw hosted an event at New York City’s The Little Shop for select invitees. The event served as a spotlight to the newly-launched White Claw Hard Seltzer REFRSHR Lemonade. Per John Shea, Chief Marketing Officer for White Claw Hard Seltzer in the U.S., in a prepared statement offered to media: “As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment. That’s why, with the launch of REFRSHR, we’re taking an entirely new and different approach to Lemonade, in a uniquely White Claw way, over-delivering on flavor while being incredibly sessionable.”
The new REFRSHR collection — White Claw Hard Seltzer’s first ever Lemonade flavors — currently includes the following 4 varieties:
– White Claw REFRSHR Lemonade Limón with a hint of Calamansi: Calamansi, a citrus found in Japan, provides an unmatched lemon zest flavor that perfectly complements the limón flavor to deliver extreme mouth-watering refreshment.
– White Claw REFRSHR Lemonade Blood Orange with a hint of Black Raspberry: Refreshing black raspberry combined with blood orange make for an extraordinary refreshing flavor combination and entirely new lemonade taste.
– White Claw REFRSHR Lemonade Blackberry with a hint of Red Cherry: This flavor pairs White Claw Hard Seltzer’s rich blackberry and amazing red cherry flavors, taking refreshment to a whole new level.
– White Claw REFRSHR Lemonade Strawberry with a hint of Kiwi: An instant aroma of fresh strawberry and authentic ripe berry flavors – perfectly complemented with slightly tart kiwi, creating a fruitful and refreshing flavor combination.
Beyond unveiling these new flavors, attendees at The Little Shop were able to get customized White Claw-themed merch, as made on-site. More on the White Claw REFRESHR Lemonade flavors and all things related to the White Claw brand can be found online by clicking here, here, here and here.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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