Icewear Vezzo – “Whatever” ft. Key Glock

Icewear Vezzo releases a new visual “Whatever” ft. Key Glock from his final installment of the Rich Off Pints trilogy. An ambitious and clever slick talker with an ice-cold flow, .the Detroit rapper commands respect from hustlers across the nation. Teaming up with one of the few flexors who can match his status, Vezzo connects with Memphis artist Key Glock for “Whatever,” his new music video. Over an intimidating instrumental from Cashout Beats, Vezzo and Key Glock speak on their casual extravagance, explaining how their unlimited budget makes shining ordinary:

“Five M’s, yeah, I’m up like I’m Carti/Five bucks for the Cartis/Icy, them buffies is sparky/Pour up, got a cup full of Wocky,” intones Icewear Vezzo.

In the video, Vezzo and Glock gather their posses, including Paper Route Empire’s own Big Moochie Grape, as representatives from two of the hottest rap scenes in the country make themselves at home in Vezzo‘s native 6 Mile. “Whatever” is a highlight track from Rich Off Pints 3, the concluding chapter of Vezzo‘s successful mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2., which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, the new mixtape acts as a hustler’s handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life.

Rich Off Pints 3 concludes a chapter in Vezzo‘s career but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo‘s ambitions reach far beyond music and the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, and snacks (Vezzo‘s We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.