Mixtape: Icewear Vezzo – Rich Off Pints 3

A shrewd slick-talker and an accomplished businessman, Icewear Vezzo is one of the key figures in the red hot Detroit rap scene. Exploring the mindset required to escape life on the streets, Vezzo shares Rich Off Pints 3, an accomplished new effort and the concluding chapter of his successful mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2.

Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, plus contributions from Southern sound architects like June James, the new mixtape acts as a hustler’s handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life.

“The phrase Rich Off Pints isn’t literal, it’s about the mindset I was in around the time I started the series,” says Icewear Vezzo. “I was like, ‘f*ck the streets, I’m about to go all the way. I don’t care how broke I gotta go, I wanna live right and do the right thing.’ I had dreams of quitting the streets ever since I started hustling, and when I started thinking about Rich Off Pints, I developed the courage to do the work it takes to quit the streets completely.”

Along with the album, Vezzo shares the video for project highlight “On My Own,” a monument to Vezzo’s self-reliance that chronicles lessons learned from his rise to stardom. The video for the Promo Beatz-produced track finds Vezzo rocking Palm Angels and sipping Sprite as he rolls through the streets of 6 Mile before heading to the recording studio and getting to work.

Rich Off Pints 3 highlights Vezzo’s strength as a songwriter, bringing rock-solid concepts and crisp turns-of-phrase that leave a lasting impression.

The tape is home to recent single “The 6,” with a video that dropped last week, plus new highlights that illustrate the contradictions of the hustler lifestyle. The sinister “Whatever” demonstrates the ice cold mentality required to succeed in the rap game, while the anthem “Rich Off Pints” stresses the importance of staying true to oneself amidst rising fortunes.

“Richness isn’t just a financial measurement, it’s a mindset,” says Vezzo.

“You can have a lot of money and still be poor, mentally. You can be rich in loyalty in relationships, in your outlook in life. You got guys who are rich who are assholes, who don’t think about the energy they put out in the world. There’s people who got money who think they can treat people however just because they have money. To me, they’re poor. If that money goes away, they don’t have nothing. But if I go broke today, I still got a lot and I’ll be good, because I lead a good lifestyle and treat people well. I’ll be fine because I’m successful mentally. My heart is successful.”

Concluding a Mixtape Series That Racked Up Over 150 Million Streams, Rich Off Pints 3 Charts the Detroit Native’s Evolution From Hustler to Neighborhood Hero. The 14-Track Tape Features Appearances from Lil Baby, Lil Durk, E-40, G Herbo, and Key Glock, Among Others.

Press play on the new project below and leave a comment.

SHARE ON FACEBOOK SHARE ON TWITTER

Tags: Icewear Vezzo, Rich Off Pints 3