Sprayground Takes Full Control of Travel Fashion at New York Fashion Week
New York Fashion Week would have been incomplete without the world’s most influential streetwear and artistic fashion brand, David BenDavid’s Sprayground, teletransporting attendees to an immersive fashion journey through past, present, and future to launch its “Time Travel Collection” during their New York Fashion Week 2022 runway show, marking the company’s 12th year anniversary.
Sprayground has become a symbol of youth rebellion, an artistic fashion style, and a vehicle for creative self-expression. As part of their legacy and encapsulating this aesthetic, the “Time Travel Collection” showcased 40 exquisite looks that served as the perfect celebration of individual style and creative imagination. During the epic showcase, Sprayground exhibited their upcoming collections, including notable collaborations, cult classics, and celebrated blockbusters like Avatar, The Godfather, Scarface, and Sailor Moon.
NEW YORK, NEW YORK - SEPTEMBER 08: Sprayground founder David Ben-David walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Sandflower walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Remy Ma walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Antonio Brown walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Jon Z walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: A model walks the runway as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week on September 08, 2022 in New York City. (Photo by Theo Wargo/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Amber Wang attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Jason Cameron attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Paloma Garcia-Lee attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Chrissy Monroe attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Bella Barbaro attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Jason Cameron and Bella Barbaro attend as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Garrett Clayton attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
NEW YORK, NEW YORK - SEPTEMBER 08: Macy Kate attends as Sprayground takes full control of travel fashion with an immersive show during New York Fashion Week sponsored by Gancia and Dave’s Hot Chicken on September 08, 2022 in New York City. (Photo by Manny Carabel/Getty Images for Sprayground)
In 2010, fashion designer and creative visionary David BenDavid reinvented the backpack with his emblematic design “Hello My Name Is”, creating the blueprint for what 12 years later grew into one of the most iconic street style fashion houses founded in the twenty-first century. This year, Sprayground as always pulled out all the stops with special appearances on the runway from female rapper Remy Ma, Reggaeton star Jon Z and NFL Wide Receiver, Antonio Brown.
“Being back in the city that saw the birth of Sprayground during Fashion Week feels exhilarating, I’m so thankful to everyone involved and helping pull this off! This new collection was designed to push the boundaries, turn the mundane into insane, and most importantly give a platform for creative individuals to express themselves. At Sprayground we are committed to building a travel culture, starting with one backpack 12 years ago, we now design a number of carriers as well as apparel – we really do have something for everyone! I can’t wait for fans to see what we have in store!”, said David BenDavid, founder and creative director of Sprayground.
The show and after party was sponsored by Gancia Wines and Dave’s Hot Chicken and took place at a private location in Times Square.
For more updates make sure to visit www.sprayground.com and follow @Sprayground on Instagram.
Featured Image: Sprayground NYFW runway show in Times Square / Kelsey Chapman
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Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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