Interviews

Published on June 4th, 2019 | by Darren Paltrowitz

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An Exclusive Look At National Rosé Day With Three Olives Vodka

What started as an April Fool’s Day joke is becoming a reality for lucky cities across the United States for National Rosé Day on June 8th. Three Olives Rosé Vodka is inviting Americans to paint the country pink and vote to rename notable neighborhoods, transit stops and local landmarks coast to coast — from New York to California, that is — after one of summer’s favorite beverages.

Three Olives is relaunching RoséveltIsland.com in an effort to change all the Roosevelts in America to Rosévelts. The website will include an interactive map that reimagines our nations landmarks and destinations under a Rosé-pink hue and people can vote for their favorite city — big or small — to receive the ultimate Rosé treatment this coming summer, courtesy of Three Olives.

I had the pleasure of doing Q&A with an anonymous Three Olives Vodka representative about National Rosé Day and what else is coming up for the popular vodka-maker. Further info on this growing holiday tradition can be found online at www.RoseveltIsland.com.

What started as an April Fool’s joke, is becoming a reality for lucky cities across the country for National Rosé Day. When did you start working on this campaign?

Three Olives: At one of the first on the scene with a Rosé vodka, we wanted to imagine the first-ever permanent destination for the popular pink drink, even if it was just for fun. We felt that teasing the idea around April Fools was a fitting time and were so blown away by the positive response that we decided to make Rosévelt Island IRL for one lucky city. Starting today, everyone can cast their vote at RoseveltIsland.com to change a regular old Roosevelt into a super chic Rosévelt, and receive an epic party later this summer.

Any idea how many cities or areas are participating?

Three Olives: There are 12 cities, each with their own Roosevelt district or landmark, that are eligible to win a Three Olives Rosé Vodka makeover this summer. From New York to California, and all the cities in between, like Roosevelt, Missouri and Roosevelt Bridge in Gila County, Arizona. So Rosé The Vote now at RoseveltIsland.com!

Do you have a favorite of the pun names?

Three Olives: They’re all punny in their own way.

National Rosé Day aside, what is coming up for Three Olives?

Three Olives: In addition to offering one lucky city the full Three Olives Rosé Vodka treatment, Three Olives will be popping up at pool parties all over the country this summer, cooling fans off with Rosé Vodka Spritzes all day and night.

What is your Three Olives-based drink of choice?

Three Olives: Since summertime is meant to be a time of relaxation and simplicity, the Three Olives Rosé Vodka Spritz and Frosé Vosé are easy-to-make recipes that can be concocted in seconds, allowing you to be Instagram-ready to show off your colorful drink, all while looking extremely trendy in the process.

Do you have a favorite of the Three Olives flavors on the market?

Three Olives: It’s summer and we’re in a Three Olives Rosé Vodka state of mind.

What do you wish more people knew about Three Olives?

Three Olives: It’s always been in the Three Olives DNA to innovate around trends and preferences. Our fans know and love us for our fun and energetic flavors. Three Olives Rosé Vodka has the smoothness and versatility of a vodka with and the refreshingly fruity and floral taste of a rosé wine. Enjoy!

Finally, any last words for the kids?

Three Olives: Check out RoséveltIsland.com to vote for your city and enjoy Three Olives Rosé Vodka!

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Who will get the final Rosé? 🌹😉

A post shared by Three Olives Vodka (@threeolives) on


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About the Author

is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. In the years following, he worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He has been a member of the SATW and the IFWTWA organizations as a food and travel writer.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.


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