Jay Jay French & Steve Farber On The New Book “Twisted Business,” Twisted Sister, Long Island & More
Jay Jay French — founder, guitarist and manager of the world-famous heavy metal band Twisted Sister — has delivered a “bizoir” via Twisted Business. Part business book, part memoir, Twisted Business is an unexpected, inspiring, whirlwind story of transformation and redemption. Twisted Business follows French’s adventure-filled life, from growing up in New York City in the sixties, to working as a drug dealer and struggling as an addict before quitting cold-turkey, and finally, to creating and cultivating Twisted Sister and turning it into one of the most successful brands in the world. In addition to his work with Twisted Sister, French has found success as an artist manager for other bands, helping to discover and develop the multi-million-selling hard rock band that became Sevendust.
Together with his mentor Steve Farber — a best-selling author and one of the world’s top leadership and management experts — French offers unique, hard-earned tips and advice from his nearly 50 years as a musician, music business manager, and entrepreneur within Twisted Business. French shows how through tenacity, grit and dedication that anyone can create their own brand, grow a successful business, re-invent themselves, and/or find success in what they love to do. Entertaining, funny and informative, this book is for entrepreneurs, business people and music fans alike.
On November 1, 2021, I had the pleasure of speaking with Jay Jay French and Steve Farber via Zoom, as embedded below. More on French, Farber and Twisted Business can be found here, here and here.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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