Live Session with Reza Sarrafieh, Roc Nation’s National Director of Radio and Promotions

Dr. Jerry Doby July 5, 2022

3 1 minute read

In this Live Session, I catch up with Reza Sarrafieh, Roc Nation’s National Director of Radio and Promotions. Reza started his career in promotions in 2004 and subsequently made his mark as VP of Promotions at the iconic Interscope Records. Reza then launched his own business Pars Promotions, where he’s propelled many SoundCloud artists to the limelight, bringing them heavy radio rotation.

Now, well-positioned for even more groundbreaking success, Reza holds the esteemed title of Roc Nation’s National Director of Radio and Promotions, home to acts such as Snoh Aalegra, Buju Banton, and Rapsody. However, it is Reza’s personal journey that makes his career progression all the more impressive.

His story is completely unexpected and highly unconventional, so you must tune in to my Live Session with Reza Sarrafieh below to get the scoop! There’s so much value in this conversation; I might ruin it by writing too much…enjoy!