Floracracy’s Sarah-Eva Marchese On Her Growing Business, Rockford, Cheap Trick & More

Floracracy is an all-new, high tech national flower delivery start-up company. The growing company offers free overnight delivery and allows consumers to design their own floral arrangements based on a unique patent-pending custom user interface. Further interesting about Floracracy, or at least I think so, is that its founder Sarah-Eva Marchese is a former terrorist profiler. I mean, how exactly does one go from profiling terrorists to creating a user-friendly online floral company with top-notch investors?

Sarah-Eva Marchese had the idea for Floracracy when choosing flowers for her own wedding. She spent several years developing Floracracy’s software to create a meaningful experience while ensuring that buyers get the exact arrangement they ordered. Despite the pandemic, she moved from California to Rockford, Illinois — which I had the pleasure of visiting last year on assignment — to build her company and create jobs in her hometown. In turn, Floracracy’s shopping experience allows users to order flowers personalized by style, occasion, and symbolic meanings to all lower 48 states, which includes a beautiful letter either written by the buyer or one of the company’s in-house writers.

On November 23, 2020, I had the pleasure of interviewing Sarah-Eva Marchese via Zoom, as embedded below. More on Marchese and Floracracy can be found online via www.floracracy.com, instagram.com/floracracy, facebook.com/Floracracy and/or twitter.com/floracracy.

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Tags: Cheap Trick, Floracracy, Flower, Gift Ideas, Illinois, Rockford, Sarah-Eva Marchese

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."