5 Things That Are Changing the Game in Mainstream Media

NFT’s are slowly getting into the mainstream media through the world of art and video games, not to mention all the celebrities that are getting involved in the industry. If getting into the world of cryptocurrency and NFT’s seems to be a bit daunting to you, then perhaps looking at the new brand of Non Fungible Films will get you into the mood to start looking at what the next wave of the internet has in store.

NFF is an entertainment studio that wants to connect the mainstream media to the new internet world of Web3, hoping to make the world of creation a dream that everyone can share. They want to spread creation and the ability to create everywhere, and ensure that they make timely productions that will always push the boundaries of what technology can accomplish. With the establishment of their own multi metaverse, they want to show off their work and the work of creators all around them.

Having a decentralized medium where creators can work free from IP rights and other issues that have primarily stifled creativity is what Non Fungible Films is all about, and it is one of the things that is going to change mainstream media for the better.

The future is now in mainstream media. We’ll be talking about the top x things that may be changing the game in mainstream media. You may be thinking: the mainstream media may not be trustworthy due to the bias between one news channel and another.

The mainstream media is defined as a channel that has the ability to reach a large audience. In a world where NFF is being introduced, we’re about to witness what could be a huge shift. Are we seeing news delivered beyond television and our smartphones?

What about films that may be considered valuable on the blockchain? Can the mainstream media and blockchain work together? Let’s dive in and further discuss the things that are changing the game in mainstream media.

News is becoming more accessible

News is becoming more accessible on web browsers and apps. Some news channels have their own standalone app. You can also watch live streams of news channels (even on places like YouTube).

You can watch the news in real time or get caught up in the current events with a swipe of your finger. News can change in an instant. With more accessibility, more will be up to date and news will travel faster than ever before.

This isn’t just pertaining to regular news. It can be sports, weather, entertainment, and more. Modern day technology has really made it happen.

Social media reach is greater than ever

The mainstream media is harnessing the power of social media. Specifically, there are people accessing apps like Instagram, Snapchat, and Facebook. They will usually find news stories in their news feed (assuming they follow their preferred news channel of choice).

Mainstream media is taking advantage of the data revealing what their target audience is using for apps. This gives them enough intel to act on where they can deliver the news. Metrics are important because you are able to tell what kind of behaviors your target audiences have.

You’ll know where they are hanging out, what pages they like, what media they consume, and so on. Knowing your audience will be key in producing the kind of content the mainstream media wants to put out there.

Everyone is voicing their opinion

Despite the vitriol that is flying around online these days, the mainstream media is allowing those to voice their opinions on hot button matters. The social media platforms have offered a public forum for those to share their thoughts.

The opinions some will voice may be controversial. It can trigger plenty of emotions between those who agree or disagree with one person. There’s also the concern that social media may be ‘cracking down’ on free speech because of hateful dialogue.

However, Elon Musk recently stated in a tone that social media should be a public square for voicing their opinions. With Musk’s purchase of Twitter, it seems like that the mainstream media may use this opportunity to allow people to present their opinions and arguments regardless of what side of the issue they’re on.

Alternative media platforms are growing in size

The distrust in the mainstream media seems to continue growing steadily. They turn their attention to independent journalists. They want to find alternatives to the mainstream media because there is bias that exists.

Alternative and independent media personalities are gaining a cult following because they are not the mainstream media. At the same time, they are attracting a specific audience. For example, NewsMax had gained a large following from conservatives after the 2020 election after ditching FoxNews.

People are looking for the truth. A lot of people are mistaking misinformation from the real deal. So it’s confusing as to who people can trust.

It’s adaptation to Web 3

The creation of Web 3 seems to create a lot of opportunities for mainstream media. It can also present opportunities of providing a decentralized platform for news. This will allow people to get their news from a platform that is not biased or has some kind of specific political leaning.

Web 3 may present an example where freedom of press can exist (even in countries where there may be freedoms or restrictions). You can read stories that you might not find in major mainstream media channels.

Final Thoughts

There are game-changing times ahead for the mainstream media. With it becoming more accessible and delivered in real-time on every device, more people are quickly informed about what’s going on in the world. There was a time when people would listen to the news on the radio or wait until they got home and see it on TV.

Times have changed. Smartphones with Internet capabilities have paved the way for easy access via web browsers and apps. What kind of changes will we see in the mainstream media next?

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Tags: NFF, NFT, Non Fungible Films

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.