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Published on November 9th, 2023 | by Dr. Jerry Doby

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Coco Jones is the MTV Global Push Artist of November

This November, MTV PUSH is shining a bright spotlight on the multitalented singer, songwriter, and actress, Coco Jones. At just 25 years old, Coco Jones has emerged as a powerful force in the world of music and entertainment. Her meteoric rise began with the release of her platinum hit single, “ICU,” which was featured in her debut project, “What I Didn’t Tell You.”

Coco Jones’ musical prowess has earned her accolades and recognition, with a notable win for Best New Artist at this year’s BET Awards and the Outstanding New Artist title at the 54th NAACP Image Awards. These prestigious honors are a testament to her extraordinary talent and the impact she’s making in the industry.

Beyond her musical achievements, Coco Jones is distinguished for her advocacy in promoting representation for Black women. Her dedication to this cause has made her a standout voice in music and entertainment, inspiring change and inclusivity.

This November, MTV invites you to join them as they delve into the remarkable journey of Coco Jones. Together with Coco, they explore her roots, the stories behind her music, and the artists who have influenced her on this captivating musical odyssey.

To kick things off, the powerful vocalist sat with the MTV PUSH team to discuss her rise to music, the vulnerability, and the relatability of her songwriting and takes them through behind-the-scenes footage of her music video.  Jones also gave an exclusive performance of hit singles “ICU” and “Double Back”

Conversation Highlights

On writing “ICU” and her favorite line

• “‘ICU’ really fell into my lap, I feel, because I was so surprised… what I ended up doing that day in the studio… I heard this track by Camper, and I could not skip it. Then I had to get really vulnerable and tell this story that I feel like people can relate to: when you love someone and they didn’t do anything wrong to you but you guys are just wrong for each other. I think my favorite line is the first line ‘something about your hands on my body’ because I just feel like it snaps people’s attention… I feel like it gives me a southern twang. It reminds me where I’m from and it surprised people that I could go that low. It is just a really good line to me. It’s really solid.” 

On her inspiration for “Double Back” and on the right time listen to it

• “When I heard the sample of ‘SWV’, I was just so inspired because I do feel like a lot of my music pays a lot of homage to the 90’s and to the Brandy’s and the Aaliyah’s, Destiny’s Child – they are the women that I look up to… For me, ‘Double Back’ is one of the best songs to get my makeup done to or to do my makeup to… I like to play music during times of my day so I feel like that’s a good ‘let’s get this day going/ let’s do this’.” 

On a song that reminds her of her childhood

• “A song that reminds me of my Childhood is ‘Cinderella’ by The Cheetah Girls – the girl power anthem. I was the biggest Cheetah Girls fan. That was my first concert ever actually and I thought they asked me to come up on stage, but my mom said no.”

WATCH THE FULL EPISODE NOW: Coco Jones Performs “ICU” & “Double Back” + Exclusive Interview

More on Coco Jones: A Multi-Talented Force on the Rise

Coco Jones is the 25-year-old sensation who effortlessly juggles the roles of actor, singer/songwriter, and star of the Peacock hit “Bel-Air,” made her major-label debut in November 2022 with the EP “What I Didn’t Tell You.” The EP introduced the world to her chart-topping single, “ICU.”

Coco’s journey in the entertainment industry began as a young talent. From her early appearances on Disney’s musical sketch comedy, “So Random!,” to her breakthrough role as the golden-voiced love interest in the network’s TV movie, “Let It Shine” (2012), she has showcased her versatility in a wide range of genres, from adventure to drama, holiday specials, and even comedy horror, as seen in Netflix’s “Vampires vs. the Bronx.”

Beyond her acting career, Coco Jones has been an influential presence on social media, with millions of followers dedicated to promoting representation for proud, talented, dark-skinned Black women. Her commitment to this cause is not only inspiring but also vital.

In 2020, Jones displayed vulnerability and courage by responding to a viral tweet about her career. She candidly shared the challenges she faced as a dark-skinned Black girl in both acting and music. The outpouring of support reignited her dreams, and she started embracing positive affirmations and her creative aspirations.

Fast forward to 2023, and Coco Jones is celebrating her first RIAA Gold-certified record for the colossal hit “ICU.” Signed to High Standardz/Def Jam Recordings, Coco’s music career is marked by soulful R&B, candid storytelling, and relatability. Despite her youth, her remarkable journey to success has been a long time coming.

Did you catch her at One Music Fest this year?! Our ATL photographer Abbie Knights was in the house and brought us these amazing shots of Jones holding court on stage!!!

FOLLOW COCO JONES:
INSTAGRAM | TIKTOK | TWITTER | YOUTUBE

Featured Image: Coco Jones – MTV Global PUSH Artist for November 2023 (Photo: Def Jam)

Tags: Coco Jones, Conversations, Dr. Jerry Doby, Hype, MTV, MTV PUSH, The Hype, The Hype Magazine

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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